We have exciting plans in place for the evolution of Mulberry’s WeChat account, which will become ever more immersive in the coming months.” “The aesthetic of this iconic British luxury brand lends itself perfectly to a rich experience on WeChat through stunning images, video and audio.
“Launching WeChat was a natural progression for Mulberry,” said Hot Pot Digital Managing Director Jonathan Smith.
Launched on July 22 with help from digital marketing firm Hot Pot Digital, Mulberry’s new account features a behind-the-scenes look at brand ambassador and “it girl” Cara Delevingne’s recent campaign shoot for the brand and product descriptions. A screengrab featuring Cara Delevingne from Mulberry’s new WeChat account.Īs luxury brands rush to join the massively popular Chinese mobile messaging app WeChat, British luxury leather brand Mulberry is the latest to get on board with a new account.
